How to Choose the Right PR Agency?

January 21st, 2016

Is your brand stuck in a rut, facing the harsh reality of stagnant growth and dwindling relevance in an evolving market? Has it been overshadowed by competitors who successfully echo societal values and connect more effectively with audiences?

If you recognize your business in this scenario, then you may want to consider hiring a public relations agency. We know, there are many — those that promise everything, those that promise nothing, those that simply don’t get the gist of your business, those that are seemingly ideal. To assist in this crucial decision-making process, we’ve identified three key factors to bear in mind when selecting a PR agency.

1. Brand-Savvy Communication

A good PR agency should be more than just a hired voice; they should be a strategic partner who understands the complexities of your business and can clearly articulate your vision to the public. Look for a team that excels at crafting compelling brand narratives and can fluently “speak your language.”

2. Proven Track Record and Testimonials

Testimonials and case studies from satisfied clients can be an invaluable resource when evaluating potential PR agencies. Pay close attention to who they’ve worked with, their creative PR campaigns, and the results they’ve achieved. Don’t hesitate to ask for specific examples that demonstrate their success.

3. Established Connections

A top-tier PR agency should have an extensive network of media and influencer contacts. But don’t just take their word for it; ask for proof of the results they’ve secured for other clients.

Finally, and perhaps most importantly, ensure that the PR agency you choose genuinely cares about your brand and mission. You want a team that is as passionate about nurturing and promoting your creation as you.