Public relations that works
We are a Miami PR agency. We help hotels, attractions, cultural institutions, nonprofits and municipalities increase awareness, drive attendance and build public trust.
In business for 12 years. 100% referral-based.
Public relations that works
We are a Miami PR agency. We help hotels, attractions, cultural institutions, nonprofits and municipalities increase awareness, drive attendance and build public trust.
In business for 12 years. 100% referral-based.
What clients can expect
Clients typically see:
- Clearer messaging and stronger positioning
- Media coverage tied to real organizational goals
- Increased attendance, bookings or participation
- Greater discoverability through online search and AI tools
- Stronger public trust during announcements and high-visibility situations
Our approach is tailored based on each organization’s goals, timeline and needs.
Led by experience
Rachel Pinzur, named “Best Flack” by Miami New Times in its 2026 Best of Miami issue, started Pinzur Communications in 2014 after nearly 15 years on the client side, working in-house PR at some of South Florida’s most recognized hotels and attractions. She knew what great PR looked like. She also knew what it felt like when agencies failed to deliver it. So she built something different.
Twenty-five years later, that work has included helping rebuild public perception for a South Florida attraction, contributing to year-over-year attendance growth for a major film festival, putting a beach town on the map for visitors, supporting the launch and repositioning of hotels and destinations, and helping municipalities navigate some of the most sensitive communications challenges a community can face, including the critical first days following the Surfside building collapse.
Rachel also teaches public relations strategy development at the University of Miami, which keeps her thinking sharp and her approach grounded in both research and real-world practice.
She is deeply invested in her clients’ success and, according to the journalists who work with her, makes covering even the hard stories feel manageable. That last part matters more than most people realize.
What clients say
“Pinecrest Gardens and the Village of Pinecrest continue to work with Rachel Pinzur and her team now going on 8 years. Rachel is the consummate professional. From entertainment to municipal communications Rachel’s expertise rings true. She continues to elevate our brand and establish the reputation of Pinecrest Gardens and the Village. Pinzur Communications has expertly handled media outreach, maximized exposure and have provided invaluable and timely guidance when needed. Their professionalism and hands-on service are unmatched in the industry. We highly recommend Rachel Pinzur and Pinzur Communications.”
Alana PerezFormer Executive Director, Pinecrest Gardens“Rachel guided us right from the point where we first created the company and has continued to give us fantastic guidance throughout the company launch. In working with Rachel and her team, we found them to be innovative and detail-oriented, and most appreciated was their enthusiasm, commitment and timeliness in meeting deadlines (24/7 service!)”
Stacey Loring PersingerSLP Club Partners“I worked with Rachel and her team while she handled the public relations for Spasso Ristorante in Coconut Grove. As a so called “celebrity chef,” I thought working with a PR company would be a waste of time, but was proven wrong. Rachel not only works with you, but she also works for you. Her ownership mentality is beyond limits. Her contacts are great and the press loves working with her.”
Gaetano AscioneExecutive Chef , Spasso“Pinzur Communications provides a completely different level of service – and delivers exponentially stronger results. Rachel and her team first take the time to understand our vision and our brand, and then apply the kind of creativity, energy, and experience to create targeted positive visibility.”
John DunlapPresident & CEO, Iconic Attractions Groups and President of Jungle Island“Pinzur PR truly has it all – not only do they rock at what they do, but their team’s effectiveness is matched only by their exceptional kindness. It’s hard to imagine a more perfect combination than that!”
Jean-François CoutureCMO, The Trekking Group“I worked with PR folks all over the world, and Rachel simply sparkles with her production savvy, enthusiasm, and attention to detail. She’s a pro’s pro who deftly fields any concept thrown her way and effortlessly comes up with a winner every time. Quite simply, she’s one of the best in the business.”
Laura LippstoneAward-Winning Freelance Travel Writer“One of the most responsive public relations managers I’ve had the pleasure of working with, with a deep knowledge of her client and a detail-oriented approach to media relations.”
Eamon LynchGOLF Magazine“As a member of the media, I value the close relationships I have with key public relations professionals – and Rachel is one of those people. She’s intelligent, creative, honest and approachable. She makes covering a story easy, even when it’s for not-so-easy topics.”
Melanie NayerConde Nast Traveler, Boston Globe, Forbes Travel Guide, Among Others“Rachel Pinzur and her team at Pinzur Communications are terrific partners at Miami Film Festival. Over the last few years they have grown press coverage for our two annual festivals, handled celebrity red carpets and managed press accreditations. During that time the Festival has seen significant ticket sales growth, and the excellent press played a strong role in that achievement. They have been easy to work with, friendly and kept the local press happy and engaged. We recommend them to any organization seeking representation.”
James WoolleyExecutive Director, Miami Film Festival“While most PR firms are great in the beginning and run out of ideas or initiative after several months, Rachel and her team continuously sought out new ways to increase the hotel’s visibility.”
Fred KhouryFormer Sales & Marketing Director, Viceroy Miami“When we launched the Netflix premiere of our Warner Bros feature One Day Since Yesterday: Peter Bogdanovich & The Lost American Film, of course there was no one we would entrust our Public Relations to than Rachel Pinzur. She’s the consummate Professional but also goes above and beyond what’s required, leaving no stone unturned in pursuit of a great public relations outcome for her client. I’d love to work with Rachel and her team again on every project – I can’t think of a more qualified individual to trust about getting the word out. Our premiere was an absolute success and the resulting and preceding media exposure exceeded our hopes – Thank you Rachel and Team!”
Bill TeckFilmmaker“I had the pleasure of working with Rachel and Pinzur Communications to help elevate our strategy with community relations. They really have created a great pathway to helping us increase our volunteer and stakeholder base. Additionally, they helped create a sustainable editorial calendar for messaging!”
Kristy ScottVP of Marketing & Communications, Chapman Partnership“Pinzur PR are the best at what they do, bar none, and fantastic and a joy to work with. Great results, complete integrity, and just wonderful people. I can’t recommend them highly enough!!!”
Paul LehrCo-Founder, GroundUP Music Festival“We worked alongside Pinzur Communications on our South Florida focused film event WEG Weekend. It was an incredible collaboration that culminated in a successful event that was highly supported by multiple press outlets. The exposure we received through Pinzur truly helped bolster both the organization and event.
The team at Pinzur really took their time to understand our brand and our mission, and ensured that all communications felt authentic to who our organization is. Pinzur Communications did a superb job of communicating with our team consistently throughout the process, and kept us on track to hit our goals.
We highly recommend Pinzur Communications to anyone who feels they want personalized attention, and the feeling of working with an organization who truly cares about their clients.”
White Elephant Group“Rachel is an absolute delight to work with. Our agency discovered her while she was working with one of our clients, and she’s been a “go-to” resource for us ever since. We love how she’s able to quickly grasp what needs to be done, and then just run with it. That’s the mark of a true professional.”
Rebecca TrentoHow to Get Your Brand Featured in Top Media Outlets and Found by AI
Learn the same public relations strategies we use to help clients earn quality media coverage, strengthen online visibility, and increase discoverability through search and AI tools.
Includes a subscription to PR Blueprint, our monthly newsletter featuring real-world public relations strategies. No spam. You can unsubscribe anytime.
How to Get Your Brand Featured in Top Media Outlets and Found by AI
Learn the same public relations strategies we use to help clients earn quality media coverage, strengthen online visibility, and increase discoverability through search and AI tools.
Includes a subscription to PR Blueprint, our monthly newsletter featuring real-world public relations strategies. No spam. You can unsubscribe anytime.
